• Search Ads
• Loading ads
• Social media advertising
• Responsive display ads

2. Назовите преимущества адаптивных медийных объявлений.

• Simplicity
• Automation
• Management
• Coverage

3. Loading ads have wider reach, чем у адаптивных медийных объявлений.

• RIGHT
• WRONG

4. Choose Google Ads campaigns based on your goals. What type of campaign matches each description?

1. Ads in this type of campaign promote products, providing users with detailed information about your products and services. Они появляются в Google Покупках и рядом с результатами поиска.
2. Объявления в кампаниях этого типа отображаются самостоятельно или при просмотре потокового видео на YouTube и в контекстно-медийной сети Google.
3. Ads in this type of campaign increase engagement, stimulate the installation of applications and purchases in them. They appear in Google Search and Display Network results, а также в Google Play и на YouTube.
4. Ads in this type of campaign appear next to search results and on Google partner sites, for example YouTube, когда пользователи ищут предлагаемые вами товары или услуги.

• Shopping ads
• Video
• Universal app campaign
• Search

5. How Google Ads helps businesses achieve their goals?

• Increases brand awareness
• Boosts online sales, annexes, regular stores and by phone
• Increases interest in goods and services
• All answers are correct

6. Назовите три основные модели автоматизации в умных кампаниях в контекстно-медийной сети.

Pick all the correct answers

• Automatic bidding
• Automatic conversions
• Automatic ad creation
• Automatic targeting

7. Which of the following is not a component of the Google Display Ads value proposition?

• Intention
• Machine learning
• Efficiency
• Search

8. Соотнесите стратегии автоматического назначения ставок с целями кампаний.

1. Target advertising ROI
2. Target CPA
3. Target Impression Percentage
4. Maximum number of clicks

• Income
• Conversions
• Visibility
• Traffic

9. Which of the following is the main benefit of automatic bidding in Google Ads?

• Assigning Bids During Auction
• Controlling the distribution of the daily budget
• Assign bids based on percentage of impressions received
• Bidding by user ID

10. What are three marketing goals you can achieve, if you set up targeting in the display area?

Pick all the correct answers

• Increasing brand awareness
• Call to action
• Creation of hype
• Interest

11. What are the two types of remarketing you can set up for display campaigns??

Pick all the correct answers

• Special remarketing
• Dynamic remarketing
• Email remarketing
• Standard remarketing

12. What type of targeting is right, if you need to increase brand awareness?

• Interest category
• Special intentions
• Interested buyers
• Remarketing

13. What type of targeting should you use?, if the marketing goal of the campaign is to increase interest in the product?

• Special category of interests
• Special intentions
• Demographics
• Remarketing